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S.U.I.T.S. Book of The Month: “Shoe Dog” by Phil Knight

A Memoir by the Creator of Nike

Just Do It

““I’d tell men and women in their mid-twenties not to settle for a job or a profession or even a career; seek a calling… Even if you don’t know that means, seek it.”

– Phil Knight

Advice from the former Nike CEO, founder and 24th richest person in the world.

I’ve done the calculations and estimated that in twenty plus years I might have spent over $200,000 in Nike products.

You’re welcome Uncle Phil!!!

Being such a small donor to Knight’s massive empire I felt inclined to read his newest book of memoirs, appropriately titled “Shoe Dog.”

Screen-shot-2012-05-17-at-6.07.01-AM Knight’s story is that of a Kid from Oregon whose running ability earned him a scholarship ‎on the Oregon University Track Team. The team featured some talented figures, none more important than the legendary coach ‎and Nike Co-founder Bill Bowerman.

 Coach Bowerman always wanted to give his runners the best apparel even if that meant he had to create it himself. With Knight not being one of the best runners on the team he soon became one of Bowerman finest test subjects. Bowerman would physically take apart Knight’s shoes and do things such as adding cushion, or reenforce the souls.

After flying back from Japan and finessing to be the official west coast distributor of   Onitsuka Tiger (ASICS) Blue Ribbon Sports was born.blue-ribbon-sports-shoe

 After a rough financial start Onitsuka pulled the chair from under Blue Ribbon Sports and out of necessity Nike was born. brsnike

If you have any article of Nike clothing I strongly encourage you to get the most out of your #NationalBookLoversDay take a stroll to your nearest library and grab “Shoe Dog.

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